Integrated Studies - Marketing Emphasis, BA/BS
Marketing Emphasis Requirements
27 credits
Code | Title | Hours |
---|---|---|
Marketing Emphasis Requirements | ||
ISA 2010 | Proficiency in Excel & SQL | 3 |
ECON 2010 | Micro Economics (SS, GC) | 3 |
MKTG 3010 | Marketing Principles (ALPP) | 3 |
STAT 2040 | Business Statistics | 3 |
Complete 15 credits from the following: | ||
MKTG 3450 | Consumer Behavior | 3 |
MKTG 3500 | Promotion Management | 3 |
MKTG 3515 | Sales Management (ALPP) | 3 |
MKTG 4100 | Marketing Research | 3 |
MKTG 4200 | Entrepreneurial Marketing | 3 |
MKTG 4700 | Marketing Strategy | 3 |
SE 3550 | Online Marketing and SEO (ALCS) | 3 |
Notes:
- Students must select and complete two emphasis areas and INTS core requirements.
- Marketing Emphasis may not be combined with Management & Operations Emphasis, or Management Emphasis.
- Grade C- or higher in each emphasis area course required.