Integrated Studies - Marketing Emphasis, BA/BS

Marketing Emphasis Requirements

27 credits

Marketing Emphasis Requirements
ISA 2010Proficiency in Excel & SQL3
ECON 2010Micro Economics (SS, GC)3
MKTG 3010Marketing Principles (ALPP)3
STAT 2040Business Statistics3
Complete 15 credits from the following:
MKTG 3450Consumer Behavior3
MKTG 3500Digital Marketing3
MKTG 3515Sales Management (ALPP)3
MKTG 3550Search Engine Optimization and Marketing3
MKTG 3600Services Marketing3
MKTG 3900Retail Management (ALPP)3
MKTG 4100Marketing Research3
MKTG 4200Entrepreneurial Marketing3
MKTG 4300International Marketing3
MKTG 4500Product Marketing3
MKTG 4800Marketing Strategy3


  1. Students must select and complete two emphasis areas and INTS core requirements.
  2. Marketing Emphasis may not be combined with Management & Operations Emphasis, or Management Emphasis.
  3. Grade C- or higher in each emphasis area course required.