Integrated Studies - Marketing Emphasis, BA/BS
Marketing Emphasis Requirements
27 credits
| Code | Title | Hours |
|---|---|---|
| Marketing Emphasis Requirements | ||
| ISA 2010 | Proficiency in Excel & SQL | 3 |
| ECON 2010 | Micro Economics (SS, GC) | 3 |
| MKTG 3010 | Marketing Principles (ALPP) | 3 |
| STAT 2040 | Business Statistics | 3 |
| Complete 15 credits from the following: | ||
| MKTG 3450 | Consumer Behavior | 3 |
| MKTG 3500 | Digital Marketing | 3 |
| MKTG 3515 | Sales Management (ALPP) | 3 |
| MKTG 3550 | Search Engine Optimization and Marketing | 3 |
| MKTG 3600 | Services Marketing | 3 |
| MKTG 3900 | Retail Management (ALPP) | 3 |
| MKTG 4100 | Marketing Research | 3 |
| MKTG 4200 | Entrepreneurial Marketing | 3 |
| MKTG 4300 | International Marketing | 3 |
| MKTG 4500 | Product Marketing | 3 |
| MKTG 4800 | Marketing Strategy | 3 |
Notes:
- Students must select and complete two emphasis areas and INTS core requirements.
- Marketing Emphasis may not be combined with Management & Operations Emphasis, or Management Emphasis.
- Grade C- or higher in each emphasis area course required.