Marketing Minor

Marketing Minor Requirements

18 Credits

MKTG 3010Marketing Principles (ALPP)3
Marketing Minor Elective Courses
Complete 15 credits from the following:
STAT 2040Business Statistics3
MKTG 3450Consumer Behavior3
MKTG 3500Digital Marketing3
MKTG 3515Sales Management (ALPP)3
MKTG 4100Marketing Research3
MKTG 4200Entrepreneurial Marketing3
MKTG 4800Marketing Strategy3
MKTG 3900Retail Management (ALPP)3
MKTG 4500Product Marketing3
MKTG 4650R1-3
MKTG 3550Search Engine Optimization and Marketing3
MKTG 3600Services Marketing3
MKTG 4300International Marketing3

Completion Requirements

  • Complete all courses that fulfill requirements in the minor with a grade C- or higher.


An academic minor is an attribute of a baccalaureate degree, not an entity by itself, and can only be awarded at the same time a student graduates with a bachelor’s degree.  Students must declare a minor prior to submitting a graduation application.  A minor may not be added to a previously awarded degree.  Students must complete the minor requirements prior to or concurrent with completion of their bachelor’s degree requirements.  Minors are not available with associate’s degrees.

Students may not declare a minor that is in the same discipline as their major.  Example:  English majors cannot declare any English minor.  

Integrated Studies majors may not have an academic minor in the same discipline as either of their two declared emphases.  Example:  An Integrated Studies major with emphases in English and Spanish cannot receive a minor in either English or Spanish.