Marketing Minor

Marketing Minor Requirements

21 credits

ISA 2010Proficiency in Excel & SQL3
ECON 2010Micro Economics (SS, GC)3
MKTG 3010Marketing Principles (ALPP)3
STAT 2040Business Statistics3
Marketing Minor Elective Courses
Complete nine (9) credits from the following:
MKTG 3450Consumer Behavior3
MKTG 3500Promotion Management3
MKTG 3515Sales Management (ALPP)3
MKTG 4100Marketing Research3
MKTG 4200Entrepreneurial Marketing3
MKTG 4700Marketing Strategy3
SE 3550Online Marketing and SEO (ALCS) 13

Completion Requirements

  • Complete all courses that fulfill requirements in the minor with a grade C or higher.

Notes:

An academic minor is an attribute of a baccalaureate degree, not an entity by itself, and can only be awarded at the same time a student graduates with a bachelor’s degree.  Students must declare a minor prior to submitting a graduation application.  A minor may not be added to a previously awarded degree.  Students must complete the minor requirements prior to or concurrent with completion of their bachelor’s degree requirements.  Minors are not available with associate’s degrees.

Students may not declare a minor that is in the same discipline as their major.  Example:  English majors cannot declare any English minor.  

Integrated Studies majors may not have an academic minor in the same discipline as either of their two declared emphases.  Example:  An Integrated Studies major with emphases in English and Spanish cannot receive a minor in either English or Spanish.