Program Description
The Digital Media Degree Program addresses the vast and ubiquitous forms of mediated communication that are available to all in today’s world, including in politics, culture, society, and the arts. The program engages students in a wide range of media including television, streaming video, radio and podcasting, print and digital publications, and social media. Students study the history, evolution and the changing state of media technologies and techniques in media production, together with an understanding of the economic and social effects of media, including legal and ethical issues. Students are prepared for a wide range of careers, including those in journalism, TV and radio, video production, social media, publication design, podcasting, content marketing, public relations, and media research. The purpose of the program is ultimately to train students to be effective storytellers in each of these media forms and provide a foundation grounded in theoretical, legal, and ethical perspectives, and build on that foundation with the production skills necessary to be successful contributors to society and to gain meaningful employment.
Program Curriculum
120 credits
Utah Tech General Education Requirements
All Utah Tech General Education requirements must be fulfilled. A previously earned degree may fulfill those requirements, but courses must be equivalent to Utah Tech's minimum General Education standards in American Institutions, English, and Mathematics.
General Education Core Requirements
Course List | Code | Title | Hours |
| 3-7 |
| 3-5 |
| 3-6 |
| 3-10 |
| 3-5 |
| 3 |
| 3 |
| 3 |
| 3-5 |
DIGITAL Media Core Requirements
Public Relations Emphasis Requirements
Public Relations Elective Requirements
Course List | Code | Title | Hours |
| 6 |
Graduation Requirements
- Complete a minimum of 120 college-level credits (1000 and above).
- Complete at least 40 upper-division credits (3000 and above).
- Complete at least 30 upper-division credits at Utah Tech for institutional residency.
- Cumulative GPA 2.0 or higher.
- Grade C or higher in each Core Discipline Requirement course.
BS Digital Media Program Learning Outcomes
At the successful conclusion of this program, students will be able to:
- Explain mediated communication theories from various traditions and apply those theories to media production, management and consumption.
- Apply sound reasoning, global and cross-cultural perspectives, critical thinking, ethics, and problem-solving skills to critically evaluate media production, promotion and consumption.
- Use professional research to evaluate the efficacy of mediated messages, integrating media analytics and metrics into qualitative and quantitative approaches.
- Develop general and specialized public relations skill sets, integrating professional practices in research of client needs, strategic planning, professional writing and message creation, and evaluation of message effectiveness.